In Texas, what is expected of alcohol advertisements regarding their message?

In Texas, alcohol advertisements are required to be factual and non-inflated to ensure that consumers receive truthful information about the products being promoted. This approach helps prevent misleading claims about the alcohol's effects, quality, or benefits that could encourage irresponsible consumption. Advertisements that avoid exaggerated claims support a more honest and responsible relationship between consumers and alcohol products.

While being entertaining can engage viewers, it does not align with the core requirement for honesty in advertising. Promoting responsible drinking is important, but it is not strictly a requirement of the message itself in the same way that factual accuracy is. Clear pricing can be a practical aspect of marketing but is not as fundamental to the overall message's integrity regarding product representation as factual accuracy is. Therefore, the emphasis on factual information is essential to protect public health and maintain ethical marketing standards.